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Anyone attempting to avoid GMOs knows how important it is to choose organic. However, it’s also important to know that not all organic brands are created equal…
Many organic brands were originally founded by individuals and families for all the right reasons, but at some point in their history, they were bought out by a major manufacturer like Kellogg’s or Nestlé or Dean Foods.
Sometimes standards were maintained after the purchase; sometimes subtle shifts began to take place–in the ingredients, sources, quality, or business practices (e.g., when Dean Foods quietly rebranded “organic” Silk soymilk as “natural” to enable them to source non-organic soybeans).
Other organic brands were simply founded by a major food manufacturing corporation in an attempt to “get a piece of the organic consumer pie.”
See an entire list of “organic” foods owned by large NON-organic companies HERE.
Changing the agricultural game is what Monsanto does. The company who is known for suing farmers who regrow licensed seeds or filling the world with Roundup-resistant superweeds, have been busy recreating nature once more since the outcry of the public to have REAL food rather than the laboratory created GMO’s Monsanto has been pushing down our throats for the better part of a decade.
It’s not particularly surprising that the company is introducing novel strains of familiar food crops, invented at Monsanto and endowed by their creators in that comfortable laboratory atmosphere they just can’t seem to let go of. The peppers come in miniature, single-serving sizes to reduce leftovers. The broccoli has three times the usual amount of glucoraphanin, a compound that helps boost antioxidant levels.
“Grocery stores are looking in the produce aisle for something that pops, that feels different,” one of Monsanto’s mad scientist says. “And consumers are looking for the same thing.” If the team is right, they’ll know soon enough. Frescada lettuce, BellaFina peppers, and Beneforté broccoli—cheery brand names trademarked to an all-but-anonymous Monsanto subsidiary called Seminis—are rolling out at supermarkets across the US.
But here’s the twist: The lettuce, peppers, and broccoli—plus a melon and an onion, with a watermelon soon to follow—aren’t quite genetically modified. Monsanto created all these veggies using crossbreeding. That doesn’t mean they are low tech, exactly. This particular division is drawing on Monsanto’s accumulated scientific know-how to create vegetables that have all the “advantages” of genetically modified organisms without any of the Frankenfoods ick factor- according to the Frankensteins themselves.
As consumers have shown a marked resistance to purchasing GM produce, stores like Whole Foods are planning to add GMO disclosures to their labels in a few years. State laws may mandate it even sooner. This will allow Monsanto to label their lab foods as organic anyway… Please beware of what you purchase. Your health and maybe your life depend on it.